Welcome to Urban Co. NYC, local drip.
Global Drip, Local Roots — Where Hype Meets Culture.
Urban Co. carries the lineage of NYC urban fashion back to the 1980s — the Bronx block parties that gave the world hip-hop, Dapper Dan’s Harlem atelier remixing luxury monograms into street armor, and the garment trade that’s run through this city’s Diamond District for generations. Bomber jackets, bold graphics, heavyweight fleece — the uniform of a city that turned scarcity into style, and never stopped.
Born and based in Midtown — 150 West 47th Street, Diamond District — we’re built on that same old-school foundation: no mood boards, no seasonal gimmicks, just heavyweight fabric and hard-edged graphics sourced globally, worn locally, made for all five boroughs and built for the block, not the boardroom.
100%
Pima Cotton
NYC
Diamond District
5
Boroughs Served
100% Pima Cotton.
The three pieces Urban Co is built on, each in three launch colorways. Longer staple, softer hand, heavier drape than standard cotton — made to be worn every day and outlast a season.
Black
The 212 H
Extra-long-staple Pima cotton, brushed into a heavyweight 400gsm fleece — softer hand and heavier drape than standard cotton blends, built to hold its shape wash after wash.
White
The 212 H
Extra-long-staple Pima cotton, brushed into a heavyweight 400gsm fleece — softer hand and heavier drape than standard cotton blends, built to hold its shape wash after wash.
Beige
The 212 H
Extra-long-staple Pima cotton, brushed into a heavyweight 400gsm fleece — softer hand and heavier drape than standard cotton blends, built to hold its shape wash after wash.
Black
The 212 T
Garment-dyed Pima cotton jersey, cut from the same long-staple yarn as the hoodie — soft from the first wear, with a heavier hand than standard tee cotton.
White
The 212 T
Garment-dyed Pima cotton jersey, cut from the same long-staple yarn as the hoodie — soft from the first wear, with a heavier hand than standard tee cotton.
Beige
The 212 T
Garment-dyed Pima cotton jersey, cut from the same long-staple yarn as the hoodie — soft from the first wear, with a heavier hand than standard tee cotton.
Black
The 212 HR
The same 100% Pima cotton fleece as The 212 H, finished with a raised rubber-print logo application instead of flat screen ink — a bolder, dimensional mark on the same heavyweight build.
White
The 212 HR
The same 100% Pima cotton fleece as The 212 H, finished with a raised rubber-print logo application instead of flat screen ink — a bolder, dimensional mark on the same heavyweight build.
Beige
The 212 HR
The same 100% Pima cotton fleece as The 212 H, finished with a raised rubber-print logo application instead of flat screen ink — a bolder, dimensional mark on the same heavyweight build.
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Founded on the block that never stops moving.
Urban Co runs out of New York — 150 West 47th Street, deep in the Diamond District. No mood boards, no seasonal gimmicks. Heavyweight fabric, hard graphics, and a street-grid mark that doesn't apologize for where it's from.
Worn All Over The City.
